My husband and I were out in Richardson last Saturday and I convinced him to go to RBM with me to kill some time. I dragged him over to the recumbents and after much pleading, convinced him to just sit on a couple of them. It wasn't much, but it was a HUGE step for the him. This is a man to whom any bike costing more than $150 is usually invisible. If the storm hadn't blown up right then, I might have even convinced him to try riding one. Baby steps. We just have to keep taking baby steps...